The bulk of online work is created by companies based in the largest economies of the world. But most of the work is completed by people living in developing countries in Asia, Africa and Eastern Europe.
Already, thousands of Kenyans participate in the world of online work. There are at least 40,000 Kenyans registered on Upwork, the leading freelance platform. In a 2014 survey of oDesk (now Upwork) Kenya ranked 10th overall on a list of countries providing workers, No 1 in Africa.